Apex Pavers & Pools wanted to make it easier for homeowners to explore renovation ideas, understand their available options, and visualize the potential of their property before speaking with a project consultant.
To support that goal, we designed and developed an interactive AI Project Designer that transformed the traditional lead-generation experience into a guided visual planning process.
The Challenge
Outdoor renovation projects can be difficult for homeowners to imagine.
A customer may know they want to renovate a pool, replace a driveway, redesign a patio, or improve a front yard, but they may not know which materials, colors, layouts, or design features will work best for their property.
Traditional website galleries can provide inspiration, but they do not show customers what those ideas could look like in their own space. This uncertainty can delay inquiries, create unrealistic expectations, and make the initial consultation less productive.
Apex needed a digital experience that could:
- Help visitors explore project options without feeling overwhelmed
- Make the renovation process more visual and engaging
- Capture customer preferences before the sales consultation
- Generate stronger, more informed project inquiries
- Differentiate the company from other local contractors
The Solution
We created a guided AI-powered design experience that allowed visitors to build a personalized project concept directly from the website.
Users moved through a short series of steps based on the type of project they were considering. Depending on the project, they could select preferences such as:
- Project type
- Materials and finishes
- Colors and design styles
- Pool, patio, driveway, or landscape features
- Additional upgrades or design elements
After making their selections, visitors uploaded a photo of their existing patio, pool area, driveway, front yard, or outdoor space.
The platform then used artificial intelligence to create a customized visualization showing how the property could look based on the visitor’s selections.
Instead of relying only on imagination, homeowners received a personalized visual starting point built around their actual property.
How the Experience Worked
1. Select the Project
Visitors began by choosing the area they wanted to renovate, such as a pool, patio, driveway, pool deck, or front yard.
2. Choose Design Preferences
The experience guided users through relevant materials, colors, finishes, features, and aesthetic preferences.
3. Upload a Property Photo
Visitors uploaded an image of the existing area they wanted to improve.
4. Generate the Visualization
The AI combined the uploaded image with the selected design preferences to produce a personalized project concept.
5. Continue the Conversation
The completed design provided the Apex team with valuable context about the homeowner’s goals before the first consultation.
More Than an AI Image Generator
The AI Project Designer was developed as a practical sales and customer-experience tool, not simply as a novelty feature.
It helped customers communicate what they wanted while giving the sales team greater visibility into each project’s scope, style, and priorities.
By the time a visitor requested a consultation, the company could already understand:
- Which area of the property the customer wanted to renovate
- Which services and features interested them
- Their preferred visual direction
- The existing condition and layout of the property
- The type of transformation they were hoping to achieve
This created a more informed starting point for the sales conversation and helped bridge the gap between customer inspiration and real-world project planning.
Business Value
The AI Project Designer helped Apex Pavers & Pools:
- Create a more engaging website experience
- Increase customer participation during the inquiry process
- Collect more detailed project information
- Improve the quality of initial sales conversations
- Reduce ambiguity around customer preferences
- Showcase innovation within a traditional home-improvement industry
- Differentiate the brand from competing pool and paver contractors
The Result
The completed experience gave homeowners a more intuitive way to explore outdoor renovation ideas while providing Apex with richer information about each potential project.
It transformed a standard website inquiry into an interactive planning experience—helping customers move from “I have an idea” to “This is what I want to create.”
The project demonstrated how artificial intelligence can be integrated into a contractor’s sales process in a way that is visual, useful, and directly connected to the customer journey.
We loved the process and the final product.