About
We find the bottleneck before we build anything.
Our founding team leads every client engagement. Strategy, architecture, and relationships stay at the top. Execution runs through a dedicated team of developers, engineers, and specialists — each one chosen for the discipline the work actually requires.
WHY WE EXIST
Most technology problems are really operations problems in disguise. Capable people buried under repetitive work, tools that don’t talk to each other, processes that made sense at ten clients but broke at fifty. We started Sapiens + Machines because we kept seeing the same pattern — companies buying more software to solve problems that needed clearer thinking first. We diagnose before we build. That’s the difference.
Sapiens + Machines exists to fix that ratio — not by replacing the people doing the work, but by removing everything in front of them that isn’t a judgment call. Every engagement is led directly by our founding team. Strategy, architecture, and client relationships stay at the top — execution runs through a dedicated team of developers, engineers, and specialists matched to what the work actually requires.
HOW WE WORK
A few things we believe.
Augment, don’t replace.
We automate the repetitive parts of a job, not the job itself. People keep doing what people are good at.
Boring problems first.
The highest-ROI automation is rarely the most exciting one. We start with what’s actually eating time.
No black boxes.
You get documentation and a handoff, not a system only we understand.
WHO YOU’LL WORK WITH
The team.
Our founding team leads every engagement. Behind them is a full team of developers, engineers, UX specialists, and marketing strategists — covering every discipline we offer.
Daniel Castro
FOUNDER / CEO & CMO
Over twenty years across marketing, advertising, and operations, building the internal tools and systems that streamlined those businesses long before he built them for clients.
Anderson Orozco
CTO / LEAD DEVELOPER
Seventeen years designing the technical architecture behind integrations and automations, with an IT background that makes server setup and systems management a core strength rather than an afterthought.
Max Jimenez
SENIOR UX & STACK DEVELOPER
Ten years in web development across the full stack, with particular depth in AI and API integrations and a habit of staying current as the tools change.
Joanne Orozco
SENIOR STACK DEVELOPER
Seven years as a full-stack developer specializing in systems integration, with experience customizing and connecting third-party software to fit how a business already works.
BY THE NUMBERS
50+ yrs
COMBINED EXPERIENCE
40+
SYSTEMS SHIPPED
12
INDUSTRIES SERVED
30 day
AVG TUNING WINDOW
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