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Lead Generation
Websites and landing pages engineered to turn visitors into qualified leads — built for conversion first, decoration second.
We build landing pages and conversion-focused website pages with tracking, lead routing, and A/B testing built in from day one — engineered to turn traffic into pipeline, not just look good doing it.
A beautiful website that doesn’t convert is a brochure, not a growth engine. We build standalone landing pages for specific campaigns, or retrofit your existing site’s key pages for conversion — whichever fits where your funnel is actually leaking.
WHY IT MATTERS
What changes once it’s live.
More leads, same traffic
Conversion improvements compound — you don’t need more visitors, you need more of the visitors you already have to convert.
Faster follow-up
Leads route straight to your CRM or inbox the moment a form is submitted — no manual checking required.
Know what’s working
Every page is tracked back to its source, so ad spend goes toward what actually produces leads.
WHAT’S INCLUDED
Capabilities, not features.
Conversion-focused landing page design & copywriting
Every element on the page exists to move a visitor toward converting — not to look impressive in a portfolio.
Lead capture forms wired directly into your CRM
A submitted form shows up in your CRM immediately — no manual export, no lead sitting unseen in an inbox.
Call tracking & source attribution setup
Every call and form submission is tied back to the campaign, keyword, or referrer that generated it — not lumped into generic “website traffic.”
A/B testing framework for ongoing optimization
Conversion rate is treated as something to keep improving, not a number you check once at launch and forget.
30-day tuning window post-launch
Real visitor behavior always differs from what testing predicts — we tune against actual conversion data for a month post-launch.
IS THIS A FIT?
Who this is for.
GOOD FIT IF
You have real traffic or ad spend but a weak conversion rate
You’re running a specific campaign that needs its own landing page
You want to know which channels are actually producing leads
PROBABLY NOT IF
You have little to no traffic yet — fix that first, then optimize conversion
You want a full brand or website overhaul — that’s Web Development
You’re not tracking anything currently and aren’t ready to start
HOW IT GETS BUILT
Three stages.
STAGE I
Observe
We audit your current funnel and find exactly where visitors drop off before converting.
STAGE II
Build
We build or retrofit the pages, then wire up forms, tracking, and CRM routing.
STAGE III
Operate
We watch real conversion data and run A/B tests to improve it for 30 days post-launch.
WHO THIS IS FOR
Home Services
Legal
Real Estate
B2B SaaS
SEEN IN PRACTICE
We’re finalizing our first published case study for this service — check back soon.
INVESTMENT
How pricing works.
TYPICAL RANGE
A single landing page starts in the low thousands; a full-site conversion retrofit runs higher.
WHAT AFFECTS COST
Number of pages, whether tracking infrastructure already exists, and how much copywriting is needed.
HOW WE QUOTE
Fixed price after we see where your funnel is actually leaking.
QUESTIONS ABOUT THIS SERVICE
Do I need a new website for lead generation, or just a landing page?
Either. Some clients need a standalone landing page for a specific campaign; others need their existing site’s key pages retrofitted for conversion. We scope it based on where your funnel is actually leaking.
Landing page vs. full website — which converts better?
A dedicated landing page almost always converts higher for a single campaign, since it removes navigation and distractions a full site can’t avoid. A full site wins when visitors are researching broadly rather than arriving ready to act on one specific offer.
How do you track which ads or keywords generate leads?
Every page and form is set up with call tracking numbers and UTM-based source attribution from launch, so you can see exactly which campaigns, keywords, or referrers are producing leads — not just traffic.
What’s a good landing page conversion rate?
It varies heavily by industry and traffic source, but most well-optimized landing pages land somewhere between 3–10%. We benchmark against your specific baseline rather than a generic industry average, since that’s what actually tells you if a change worked.
Do you write the copy, or do we provide it?
We write it. Conversion copy is a specific skill separate from general marketing writing, and it’s built into the service rather than an add-on.
How much does a lead generation landing page cost?
Cost depends on whether it’s a single standalone landing page or a full conversion retrofit across your site. We give a fixed quote after the Observe stage, once we know exactly what’s being built or changed.
Do you manage our ad campaigns, or only build the pages?
We build the pages, forms, and tracking infrastructure. If you want the ad platforms themselves managed too, that’s our separate Brand & Paid Media service — everything we build here plugs directly into it.
GET IN TOUCH