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SEO & AEO
Technical fixes, content, and link building that compound over time — plus the structured content and citations that get you surfaced by ChatGPT, Perplexity, and Google’s AI Overviews, not just the search results page.
We fix the technical issues holding your site back, build the content that actually answers what people are searching for, and earn the links that tell search engines you’re worth ranking. We also structure that same content so AI answer engines can read, trust, and cite it directly.
Most small businesses either have a site search engines can’t read properly, or content written for keywords instead of people — and almost none of them are structured for how ChatGPT, Perplexity, or Google’s AI Overviews actually pull and cite information. We fix the foundation first, then build both disciplines on top of it.
WHY IT MATTERS
What changes once it’s live.
Traffic that doesn’t stop when spend does
Rankings built through content and links keep bringing visitors long after the work that earned them is finished.
Cited by AI, not just ranked by search
Content structured so ChatGPT, Perplexity, and Google’s AI Overviews can pull a direct answer from your site — and name you as the source.
A site both people and machines can read
Technical fixes to speed, structure, and mobile rendering mean nothing is silently blocking you from ranking or being crawled by AI systems.
WHAT’S INCLUDED
Capabilities, not features.
Technical SEO audit & fixes
Site speed, crawlability, mobile rendering, and indexing issues found and fixed, so search engines can actually read and rank your pages.
Keyword research & content strategy
Built around what your customers actually search for, not what’s easiest to rank for, so traffic converts once it arrives.
On-page content writing & optimization
Pages and articles written to answer the actual question, structured so both readers and search engines can follow them.
Answer engine optimization (AEO)
Structured data, schema markup, and direct-answer content formatting built so AI tools like ChatGPT, Perplexity, and Google’s AI Overviews can extract and cite your content directly.
Local SEO & Google Business Profile management
Your listing kept accurate and active, so you show up when someone nearby searches for what you do.
Link building & authority growth
Earned links and citations from relevant, credible sites — the same signals both traditional search and AI answer engines use to decide who to trust.
IS THIS A FIT?
Who this is for.
GOOD FIT IF
Most of your traffic comes from paid ads and stops the moment spend stops
You don’t show up on the first page for the searches that matter to your business — or when someone asks ChatGPT or Perplexity a related question
You’re willing to invest a few months before seeing full results, in exchange for traffic that compounds
PROBABLY NOT IF
You need results in a matter of weeks — that’s paid media, not SEO/AEO
You already have someone actively managing SEO in-house
You’re looking for a new brand identity or ad creative — that’s Brand & Paid Media
HOW IT GETS BUILT
Three stages.
STAGE I
Audit
We crawl your site for technical issues, review your current rankings, and research what your customers are actually searching for — on Google and in AI tools like ChatGPT and Perplexity.
STAGE II
Build
We fix the technical issues, write and optimize content, structure it for AI answer engines with schema and direct-answer formatting, and begin earning links from relevant sites.
STAGE III
Compound
We track rankings, traffic, and AI citations monthly, publish new content on a steady cadence, and keep building authority over time.
WHO THIS IS FOR
Professional Services
Retail & Ecommerce
Multi-Location Operations
Real Estate
SEEN IN PRACTICE
We’re finalizing our first published case study for this service — check back soon.
INVESTMENT
How pricing works.
TYPICAL RANGE
SEO/AEO is billed as a simple monthly retainer, with an initial technical audit and fix priced separately up front.
WHAT AFFECTS COST
Size of the site, severity of existing technical issues, and how much new content, structured data, and link building the strategy calls for each month.
HOW WE QUOTE
A fixed fee for the initial audit and fixes, then a monthly retainer for ongoing content, AEO structuring, links, and reporting.
QUESTIONS ABOUT THIS SERVICE
What is AEO, and do I actually need it?
AEO (answer engine optimization) is the practice of structuring content so AI tools like ChatGPT, Perplexity, and Google’s AI Overviews can read it, trust it, and cite it directly in an answer. If your customers research questions online before buying, some of that research is now happening inside AI chat tools instead of a search results page — AEO is how you show up there too.
How is AEO different from traditional SEO?
SEO gets you ranked in a list of links; AEO gets your content extracted and cited as a direct answer, with no click required. They share a lot of the same foundation — technical health, clear writing, credible links — but AEO adds structured data and answer-first formatting on top.
SEO or paid ads — which should I invest in first?
If you need leads now, start with paid ads. If you can invest a few months before seeing full results, SEO builds traffic that keeps coming without ongoing spend. Many clients run both, using ads to cover the ramp-up period while SEO builds.
How long does SEO take to show results?
Most sites start seeing measurable movement in rankings within three to four months, with more substantial traffic gains building over six to twelve months. It compounds rather than spikes.
How much does SEO/AEO cost for a small business?
It depends on your site’s size and how much technical work it needs up front. We quote a fixed fee for the initial audit and fixes, then a monthly retainer for ongoing content, AEO structuring, and link building.
Do you guarantee a first-page ranking or an AI citation?
No legitimate provider can guarantee a specific ranking or that a given AI tool will cite you — search algorithms and AI models both change, and competition varies by topic. We can show you the trajectory of your rankings, traffic, and citations over time instead.
Do you buy backlinks?
No — bought links from low-quality sites can get a site penalized. We earn links from relevant, credible sources instead, which holds up over time.
What if my site was built on a page builder or an older platform?
We can work with most platforms. If the platform itself is blocking technical fixes, we’ll tell you plainly and lay out what a rebuild would involve, rather than working around it indefinitely.
What’s the difference between this and Brand & Paid Media?
SEO/AEO is organic reach — improving where you rank in search and how you’re cited by AI tools, without paying per visit. Brand & Paid Media covers paid campaigns and the creative behind them, where you pay for placement. Many clients run both together.
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